Pranos

Pranos enables you to convert your car windows into high-definition displays.

Using its proprietary system, you can drive around town and showcase any content on a fully transparent digital screen.

You can operate the system in a “private” mode and display your own content, or access money-making opportunities through the Pranos mobile app. Here, you can find curated content from businesses and get paid for displaying ads.

Pranos has multiple patents pending on its technology, and the company graduated from the prestigious Y Combinator accelerator program.

With its successful prototype fully tested, Pranos is now seeking capital to begin manufacturing at scale and bring its innovative advertising solution to market.

This company is targeting a huge market. In 2020, the global digital advertising market reached $169 billion. In the U.S. alone, there are more than a billion cars and 3 million buses on the road.

At first blush, the idea of using your car as an advertising platform may seem strange. But vehicles have long-since served as cost-effective, targeted ways to market. Most likely, you’ve seen ads displayed on the tops of cars — taxi cabs or pizza delivery drivers, for example. Pranos now enables you to turn your car’s rear windshield and windows into advertising space.

Here’s how:

The company’s system is a type of digital Outdoor Publishing Platform, or “OPP” for short. Pranos calls its system HoloGlass. HoloGlass consists of a piece of hardware that replaces a vehicle’s rear headrest. The hardware then projects digital content from your phone onto either the rear windshield or rear side windows. This content can range from advertisements to videos to custom artwork.

Content can be displayed on most car makes and models. And the technology meets legal requirements for safe driving. As mentioned, the material used to display content is 100% transparent from both sides, ensuring full visibility.

HoloGlass is intended for everyday drivers looking for an opportunity to earn passive income by displaying ads from businesses. The system is also an effective tool for content creators who aim to showcase their art, photos, or videos. Users will pay for Pranos’ OPP system, then have the opportunity to earn income by displaying ads. Advertisers will pay Pranos to showcase content in its mobile app, which is where users can find ads to feature.

Moving forward, Pranos will continue development of HoloWall, a projection display that enables users to showcase ads on the sides of certain buildings and surfaces.

Team Background

Nathan Allison - Co-Founder & COO

Nathan started his career as a financial analyst with GMAC Commercial Mortgage, a real estate company. From there, he was an associate with Lehman Brothers, a former financial services firm.

More recently, he was a business development executive with Grabb-It, the advertising startup founded by David Valverde.

Nathan earned a Bachelor’s degree in Real Estate and Finance from the University of Pennsylvania.

David Valverde - Co-Founder & CEO

David began his career by co-founding Grabb-it, a company similar to Pranos focused on digital advertising. This company completed Y Combinator’s accelerator program and eventually partnered with defense contractor Lockheed Martin.

From there, he became a mentor at the University of California, Irvine Donald Bren School of Information and Computer Sciences. In addition to his role with Pranos, he is a member of the Forbes Technology Council.

David earned a Bachelor’s degree in International Trade from the University of Utah.

William Stanislaus - Co-Founder & CTO

Prior to starting Pranos, William was a co-founder of Grabb-It, the digital advertising company co-founded by David Valverde.

Before that, William spent four years as a principal software engineer with Ericsson, an IT services company. Prior to that, he was a senior engineering manager with Netgear, a computer networking business.

Earlier in his career, he was a software engineer with Nortel Networks, a telecommunications company. Before that, he was a technical consultant with California Software Company.

He holds a Bachelor’s degree in Computer Science from the University of Madras and a Master’s degree in Communication Engineering from the University of Aberdeen.

Co-Investors