This Is How to Win at Sports Betting
Betfully helps you win at sports betting.
Sports-betting has become a national phenomenon. A recent Pew Research Center survey found that twenty-two percent of U.S. adults had bet on sports in the past year. Last year, Americans bet nearly $150 billion just through legal sports books. And the American sports-betting industry generated a record $13.7 billion in revenue in 2024, a more than twenty-five percent increase over 2023.
This market has turned sports-betting platforms into billion-dollar giants. DraftKings (Nasdaq: DKNG), for example, has a market cap north of seventeen billion dollars. And as of July 2025, FanDuel was valued at thirty-one billion dollars.
The problem is that bettors often lack the proper analytics and strategies to increase their odds of success. That’s where Betfully enters the picture.
Its platform offers predictive analytics, personalized strategies, and user-friendly tools to help players make more informed decisions on fantasy and betting platforms. To be clear, Betfully isn’t meant to compete with giants like DraftKings and FanDuel. It simply helps bettors be more successful when using these platforms to place bets.
The platform offers a few key services, including:
LineStar — Advanced daily-fantasy sports (DFS) insights and projections across multiple sports.
Props Optimizer — Proprietary player-prop modeling with personalized picks.
TrackWiz — Digital horse-racing stats, odds, and expert strategies.
Again, BetFully helps empower fans to make informed decisions without operating as a sportsbook. It provides the tools and intelligence layer that helps players succeed on platforms like DraftKings and FanDuel.
BetFully has more than 700,000 registered users and 2,500 paying subscribers. It’s been issued four U.S. patents covering features like lineup optimization and betting analytics.
Erik has led Betfully since its inception in January 2015.
Before that, he co-founded Zipbuds, a consumer-products business making a solution to tangled headphones and cables. This product was featured on The Ellen DeGeneres Show and worn by formerNBA superstar Kobe Bryant.
Erik earned a Bachelor’s degree in Business Administration and Management from California State University San Marcos.
Peter began his career as a development engineer with Stonestreet One, a software company specializing in Bluetooth-software solutions. From there, he spent four years as a senior-software engineer with Alereon, a semiconductor-manufacturing business.
He earned a Bachelor’s degree in Computer Science from California State University San Marcos.