AptDeco

Do you have old furniture lying around? AptDeco is a venture-backed, fast-growing startup that can help you sell it.

The company operates a resale platform that makes buying and selling furniture easy, efficient, and sustainable. It’s led by former executives from Goldman Sachs, L’Oreal, and Amazon. And it’s sold more than eighty-four million dollars worth of furniture including top brands like West Elm, Pottery Barn, and IKEA.

AptDeco is also backed by Y Combinator and Initialized Capital, a venture-capital fund that's invested in nearly two dozen seed-stage startups that went on to become billion-dollar businesses. And it’s on track to become a profitable business this year.

The buzz surrounding this company is due to its similarities to others that disrupted traditional services. Airbnb, for example, changed hospitality and reached a market cap of ninety-two billion dollars. DoorDash changed food delivery and achieved a forty-five-billion-dollar market cap. Could AptDeco be next?

Americans spend $200 billion on furniture a year. And not just new furniture, either — one in three consumers have bought secondhand furniture in the past year.

But buying furniture through existing marketplaces like Craigslist and Facebook Marketplace doesn’t provide a good consumer experience. Haggling, no-shows, and awkwardly coordinating with strangers leads to frustration and wasted resources. And meeting strangers to exchange goods carries potentially dangerous risks.

AptDeco eliminates the risks by managing the entire resale process. Here’s how it works:

Sellers list furniture with enhanced photo and description tools, then use AptDeco’s pricing algorithm that ensures competitive pricing to attract potential buyers. The platform’s curation technology highlights high-demand items, making them more visible and increasing the chances of a quick sale.

Buyers, meanwhile, browse a curated selection of furniture from top brands, everything from vintage classics to modern designs. They can search by brand, category, color, and more.

AptDeco’s proprietary scheduling and logistics software ensures a seamless pickup and delivery process. The company’s logistics team ensures furniture is safely moved from seller to buyer. Buyers don’t have to wait weeks for new furniture to arrive — delivery is often within a few days, similar to retailers like Wayfair and Amazon.

Customers are satisfied with AptDeco. The company’s helped buyers save more than seventy million dollars and sellers earn more than thirty million dollars. AptDeco generates revenue through transaction fees on each sale, ranging from thirteen percent to forty-nine percent. It also makes money through delivery services.

AptDeco has a 4.6 average star rating from more than 40,000 customer reviews. And it has a Net Promoter Score of 58. (This is used to measure how satisfied customers are with a product or service. The scale goes from 1 to 100, and a score of 58 is in the “great” range.)

AptDeco has partnered with more than 200 retail stores including West Elm, Pottery Barn, Article, and La-Z-Boy. And it provides these partners with new resale distribution channels and access to customers seeking high-quality discounted furniture.

To-date, AptDeco has achieved thirty-one million dollars in revenue on eighty-four million dollars on gross merchandise value (GMV). And the company projects to reach $200 million in GMV in three years.

With funds raised, AptDeco aims to integrate Artificial Intelligence into its listing and logistics process, and expand product offerings for kids and toddlers. In 2025/2026, it aims to launch a mobile version of its marketplace.

Team Background

Reham Fagiri - Co-Founder & CEO

Prior to starting AptDeco, Reham spent five years with Goldman Sachs, serving as an analyst, project manager, and engineering manager. While there, she managed technology products that generated billions in revenue for the company. And she built and launched software while leading teams of more than 100 members.

She earned a Bachelor’s degree in Electrical Engineering from the University of Maryland and an MBA from The Wharton School.

Kalam Dennis - Co-Founder & CRO

Kalam has extensive experience in the consumer-goods sector, having spent more than a decade with L’Oreal, a cosmetics company.

While there, he was a senior brand-marketing manager, and launched brands at notable retailers Walmart and Target, reaching $400 million in sales. He also scaled classic lines including Maybeline cosmetics to more than eight million daily consumers.

Kalam earned a Bachelor’s degree in Marketing from Clark Atlanta University.

Ben Gomilla - Director of Operations

Ben began his career as an accountant with Generation Ready, an education-administration company. From there, he spent four years as a revenue-operations analyst with Real Capital Analytics, a financial-services firm.

He then worked for Amazon, where he launched and led the largest U.S. Amazon Fresh Fulfillment Center, managing more than 1,000 employees and fifty-seven million outbound units annually.

He earned a Bachelor’s degree in Business Administration from Fordham University and an MBA from NYU.

Co-Investors

Y Combinator

Seed-stage accelerator whose alumni include Scribd, Reddit, Airbnb, Dropbox and Stripe

Initialized Capital

A venture-capital fund whose portfolio includes Coinbase, Instacart, and Cruise Automation.