Bloomberg changed investing by putting everything a professional needed — data, analytics, news, and decision-making tools — into one place.
Yakuru wants to do something similar for your health. Think of it as a “Bloomberg Terminal for your health.”
Instead of bouncing between supplements, fitness trackers, sleep apps, and health data, Yakuru is building one system that brings these pieces together. It then uses artificial intelligence to help users figure out what the data means.
The system is built around four pillars: LIVE, TRAIN, SLEEP, and TRACK.
LIVE, TRAIN, and SLEEP are Yakuru’s proprietary supplements, designed to improve things like energy, cognitive performance, exercise, recovery, and sleep. TRACK is where things get interesting.
Yakuru has developed its own wearable, the Ultra Ring, which tracks metrics including heart-rate variability, sleep, recovery, and readiness. This information feeds into the company’s Yakuru IQ platform.
The goal isn’t simply to tell users how they slept last night. Yakuru wants to connect biometric data with what users are putting into their bodies. Its AI platform can then identify trends and provide personalized recommendations about things like supplement dosing and timing.
In other words, Yakuru wants users to know whether the supplements they’re buying are actually working.
That puts the company at the intersection of two massive industries. The dietary-supplement market already generates more than $200 billion annually and is projected to surpass $400 billion within the next decade. Meanwhile, the wearable-technology market has surpassed $50 billion.
Companies have already built valuable businesses by attacking these markets individually.
Oura has built a multi-billion-dollar business around its biometric smart ring, and is preparing to go public at a $16 billion valuation. Athletic Greens, maker of AG1, has reportedly reached a valuation exceeding $1 billion by selling a daily nutritional supplement.
Yakuru’s opportunity is to combine these ideas into a single ecosystem — supplements, biometric tracking, and AI-powered recommendations.
Its primary offering will be the Complete Protocol, a $229-a-month subscription that provides access to all four pillars. Yakuru also plans to generate revenue from individual product sales and its Jet Lag Pack, a travel-focused bundle containing supplements and a blackout eye mask.
The company plans to use this lower-cost travel product as a customer-acquisition tool. Distribution discussions are underway with airports, hotels, business lounges, and vending operators, potentially introducing Yakuru to affluent, health-conscious travelers and converting them into subscribers.
Yakuru is still early, but much of its product ecosystem has already been built.
Its supplements are formulated, its Ultra Ring and app are ready, and inventory has been ordered. More than 5,000 potential customers have joined its waitlist without paid advertising. The company has also secured a $2.5 million manufacturing credit facility.
More than $1 million has already been invested in the business and its development, including roughly $250,000 spent on technology and R&D.
Yakuru has also attracted several experienced investors and advisors.
These include Matt Hesse, founder of sports-nutrition company Performix; Noah Bremen, founder of PLTFRM, an omnichannel commerce company that works with brands including Olipop and Bloom Nutrition; and Jordan Harbertson, co-founder of performance-nutrition brand MTN OPS, which Yakuru says achieved a nine-figure exit to Norwest.