They say that data has become the new oil. Maybe that’s why companies that focus on collecting and analyzing this data have become so valuable.
Palantir, for example, IPO’d at a twenty-billion-dollar valuation in 2020. And Databricks just raised funds at a sixty-three-billion-dollar valuation.
And then there’s PoliTech AI. This isn’t a multi-billion-dollar company — at least not yet. But it’s created technology that uses data to find and influence people. Its specialized tools help understand what people want and need. Then it uses that information to send communications that help customers reach and convince potential buyers or voters.
Top technology firms rely on PoliTech to persuade customers. So do members of Congress. PoliTech was even used to help Donald Trump secure the 2024 Presidential Election.
Why is a company like PoliTech so helpful? Because despite significant investments, forty percent of business data is inaccurate. Targeting consumers effectively is either too expensive, too complicated, or both.
The myriad of data makes it challenging for companies to analyze and leverage information to reach their target audiences, whether it’s a potential buyer or a voter they’re trying to persuade.
PoliTech uses data to persuade people. Here’s how:
First, customers provide data or tell PoliTech what they need. Then, the company organizes and analyzes data to learn about a target audience (consumers, voters, buyers).
Finally, using these insights, PoliTech creates personalized campaigns across ads, social media, and email.
PoliTech launched in 2024 and has more than fifty major customers. All commercial clients have seen a boost in sales. And seventy percent of political clients won their elections. Notable customers include Point Bridge ETF, venture-backed financial-technology firms, and the Trump Campaign.
To generate revenue, PoliTech combines software-as-a-service (SaaS) fees that range between $2,500 and $10,000, with a take-rate percentage of spend (ads, texts, etc.) The company projects revenues to reach seventy-five million dollars by 2028.